Redefining the Way Organizations Engage

Advocacy and Organizational Engagement
Dr. Lukasz M. Bochenek
In presenting a comprehensive overview on how to design and execute effective advocacy strategies for organizations, this book challenges the way organizational engagement used to be shaped. It proposes and provides tools for driving multilateral advocacy, where multiple actors and institutions cooperate together.
Lukasz on the road
June 3rd; 6:30 PM
Geneva Marco Labs Talk
COVID-19 and Fake News
​COVID-19 challenges us to rethink communication ethics, traditional public affairs and lobbying tools are also on the test bed.
June 9th; 11AM
ECPA Omni-Channel Advocacy: Insights
The session will try to answer the question of how to condense big data and make it usable. We will also explore practical examples of how to use digital channels to inform post-COVID-19 digital strategies.
June 16th, 11AM
ECPA Omni-Channel Advocacy: Influence
Now, post-COVID-19, with more actors rushing into social media, it is even more difficult to influence behaviors and policies. A good understanding of the landscape is paramount, but not sufficient. During this session we will explore how to design omni-channel advocacy for better impact.



